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China's garment customization enters a new stage of whole industry chain coordination

2021-04-18 管理员 Read 1306

China's garment customization industry is becoming a leading window, an important main battlefield and an innovative experimental field for the transformation and upgrading of textile and garment industry. In line with the development trend of garment customization, the collaboration and integration of the whole industry chain will promote the information and standardization reform of the supply chain, build a truly flexible and digital supply chain platform, and accelerate the transformation of garment enterprises from manufacturing to service-oriented manufacturing.


     Keqiao District of Shaoxing City, which has the largest textile fabric trading market in the world, is taking technological innovation as the driving force, fashion creativity as the grasp, making every effort to build an international textile capital in the new era, and accelerating the development of fashion and fashion industrialization, including clothing customization.


     Zhao Rulang, deputy secretary and district director of Keqiao District, Shaoxing City, introduced that last year, fashion creative design in Keqiao District led to sales exceeding 30 billion yuan, an increase of 25.5% over the same period last year. In addition to continuing to hold the China Customization Summit Forum, Keqiao will also launch projects such as the European Fashion Customization City this year, striving to introduce more than 100 European fashion clothing brands, create the largest B2C base of European fashion popular brands in China, and realize the new mode of European and American clothing brands, Keqiao fabric intelligent manufacturing and global network sales in the field of clothing customization.


     "Younger, individualized and diversified consumer culture innovation will essentially change the previous situation of homogeneous competition in textile and apparel industry, which emphasizes scale development, capacity expansion and price war, and will be rooted in the continuously subdivided'consumer tribes'through the intelligent, collaborative and interactive production mode of mass customization, so as to realize the emphasis on individual aesthetics, consumer experience and value. The road to high value-added development. Sun Ruizhe, president of China Textile Industry Federation, recently attended the 3rd China Customization Summit Forum in Shaoxing, pointing out that the driving force of new technology is constantly helping to upgrade the consumer Internet to the industrial Internet. With the change from "resource-oriented" to "demand-oriented", the value chain is easier to be deconstructed and restructured. The ecosystem is formed from the single value chain and the associated ecosystem, which makes the innovation opportunities grow exponentially and makes personalized mass customization possible. At present, the development of garment customization industry is constantly catalyzing the maturity of the concept of "Prosumer" (productive consumer), that is, the economy of combining producers with consumers. Clothing customization will usher in new ideas, new designs and new strategies.


     At present, the individualized customization of textile and apparel industry is at the forefront of the country. Online and offline, traditional customization and mass customization are presenting a new situation of resource sharing and coordinated development. According to the data of relevant institutions, the compound growth rate of garment customization is more than 20% from 2013 to 2017, and it will exceed 15% from 2018 to 2022, which is much higher than the growth rate of traditional garment consumption, showing a strong potential for consumption growth.


     "Data-driven clothing industry is facing the improvement of the benefits and user experience of the entire supply chain, from intelligent manufacturing, intelligent management to intelligent sales, intelligent feedback, so as to improve the efficiency of the entire industry, improve user experience, which will be the future trend of the development of the clothing industry. "Zhou Haifeng, chairman of Jiangsu Haozhirui Digital Technology Co., Ltd., said that the digitization of the whole apparel industry chain should start from the consumer experience, and further upgrade the internal and external modules of enterprises by using the data obtained from the experience side. In the future, the garment industry will show more characteristics of service industry. Enterprises will improve customer experience through data analysis and precise marketing.


     Shao Hongjie, chairman of Shenyang Jeansheng Technology Co., Ltd., said that digital supply chain can reduce operating costs by 20% and increase revenue by 10%. Taking customer demand as the center, we should shape a brand new service-oriented supply chain. Through horizontal resource integration, vertical data penetration and full value chain sharing, we can reduce operating costs, expand market share and change the competitive pattern. Therefore, Jensen Technology, which focuses on fabrics, positioned the company as a "brand new supply chain" enterprise providing products and services for the garment customization industry.


     Customized garment market demand is vigorous and has great potential for development. Huang Yuanyuan, chief product officer of Yibang people, predicts that by 2025, more than 50% of the business dress and business casual wear market will be completed through customization, with a scale of more than 50 billion yuan. With the continuous growth of the penetration rate of the customized clothing market, the market scale of the customized clothing market and the extended industry will exceed 100 billion yuan in the next five years, and there will be a large number of customized brands with vertical subdivision categories. In this context, Yibang people will also upgrade the industrial chain, through the use of cloud tailoring platform smart manufacturing system, with the help of third-party garment manufacturing industry park, absorb small and medium-sized independent professional garment manufacturers, build a highly controllable supply chain.


   Cao Xuejun, deputy director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said that large-scale individualized customization of textile and apparel should strengthen scientific and technological innovation, foster industrial ecology, formulate standards and norms, actively cultivate clothing customization service platform, promote efficient coordination of industrial chain resources such as fabric development, accessories matching, module design, clothing manufacturing and after-sales service, and provide systematic solutions. Common services such as software design, supply chain management, etc. will expand the category of clothing customization products and cultivate clothing customization and fabric customization brands.